Effective business leadership is easy to talk about but hard to do even in a robust economy. Today, there are new challenges. Does one lead by example or is an individual's leadership ability tied soley to the fact that his signature happens to appear on the weekly paycheck? The possession of leadershhip skills and knowing where to go are two completely different skill sets. As leaders in today's challenging business climate it's important to target customers and with the right approach.
Read the full article by Allan Burt, published in Cleaning & Restoration, February 2010.